It is not the system that sell.

Meaning it’s not about the platform or format, it’s very easy to create a lot of things and offers. But it’s much more difficult to sell it. Don’t get lost with useless things, like colors, design, font…

Creativity does not sell much in the industry of marketing, it’s more about mathematics and scientific things, people who sell are left brain oriented, I’m myself right brain dominant, it’s very easy for me to get lost in imagination and creation.

It’s good to understand yourself and to use leverage effect related to your psychic.

Right brain oriented do not mean that you will be a bad seller. You can read my article to understand yourself better :

 

https://adrienborg.com/how-to-define-yourself/

 

THE CLASSICAL MIND MAP

OPT-IN / VALUE / OFFER

In this minpmap suggest to use only social media with a single web page and email marketing in automation.

Later you will be able to invest in adverrtising.

OPT-IN

An opt-in process requires the user to actively subscribe to receive emails or newsletters by providing their email address and sometimes their name and other personal information. ‘Opt-in’ consent means that you ask for someone’s consent or permission before you use their data for marketing.

 

VALUE

After the opt-in, you are building trust with your leads. You give them something for free. 

It goes with the psychological marketing strategical effect that says human is more tend to accept a request after receiving something.

According to Cialdini’s first persuasion principle, people are naturally inclined to repay debts and extend favors—to treat others as they have treated us.

According to the principle of reciprocity, people are compelled to give others discounts or concessions if they themselves have been given favors by those same individuals. Psychology emphasizes that humans simply detest feeling obligated to others in order to explain this.

That’s for everyone does it.

 

OFFER

Then from it you can introduce your offer, to sell your services, products, coaching, consulting…

 

PLATEFORMS / FORMATS

 

It’s easy to change format but not platforms.

The key is to limit yourself. That can be the most difficult part for some people.

 

ANALYSE 

Many of the top prospects are contacted through a series of touch points, moving them from inquiry to interest to action. If you are aggressively chasing your market from several aspects while your rivals aren’t, you will have an advantage in terms of success and financial gain.

Industrial companies typically employ field sales teams.

  • Retailers primarily rely on Yellow Pages and newspaper advertisements.

  • Most of the business that stockbrokers do is over the phone.

  • Lawyers, medical professionals, and dentists rely almost entirely on referrals. […] and so forth.

You can only make tiny, incremental improvements if you force your business to operate in the same way as all of your competitors.

At worst, you might lose ground swiftly.

 

UNDERSTAND YOUR TARGET MARKET

Some people say to target the top because they money is there, so people say to target the bottom because a lot of people there. Why to choose when you can do both ? I say target both.

 

CREATE YOUR SYSTEM

The most crucial step, because if you cannot get emails, how can you think that your prospects are giving you money to sell your services ? So the best is to get email and money simultaneously; it increases the value of your prospects. That’s why I recommend doing it.

In addition, your email list is part of OWN media, which means that it belongs to you, unlike EARN media (social networks).

This is the first exchange of value.

Of course, social networks have a role in your business and can sometimes be a good source of traffic. But traffic and followers don’t pay your rent, only sales will, and most sales will come from your email list.

So email remains one of the best ways to sell.

 

Why ?

Because when a prospect decides to subscribe to your email list, it’s considered a transaction.

Read this again. ^

 

The prospect gives you his attention and confidence, and you provide him with something of value in return.

 

In addition to your content, you can add a thank you page, sell a second time giving even more value to that page. You present the desire for the problem solved.

EBOOK / WEBINAR VSL ( video sale letter ) / MASTERCLASS / COACHING CONSULTING…

Here you simply present your offer, your solution.

SERVICES / FORMATION /COACHING /CONSULTING /COURSES/ TRAINING…