It is not the system that sell.
Meaning it’s not about the platform or format, it’s very easy to create a lot of things and offers.
But it’s much more difficult to sell it.
Don’t get lost with useless things, like colors, design, font…
Creativity does not sell much in the industry of marketing, it’s more about mathematics and scientific things, people who sell are left brain oriented, I’m myself right brain dominant, it’s very easy for me to get lost in imagination and creation.
It’s good to understand yourself and to use leverage effect related to your psychic.
Right brain oriented do not mean that you will be a bad seller.
The Classical Mind Map
OPT-IN / VALUE / OFFER
In this mind map suggest to use only social media with a single web page and email marketing in automation.
Later you will be able to invest in advertising.
MIND MAP SMO OPT-in/value/OFFER
Opt-In
An opt-in process requires the user to actively subscribe to receive emails or newsletters by providing their email address and sometimes their name and other personal information.
‘Opt-in’ consent means that you ask for someone’s consent or permission before you use their data for marketing.
The most crucial step, because if you cannot get emails, how can you think that your prospects are giving you money to sell your services ?
So the best is to get email and money simultaneously; it increases the value of your prospects.
That’s why I recommend doing it.
In addition, your email list is part of OWN media, which means that it belongs to you, unlike EARN media (social networks).
This is the first exchange of value.
An opt-in is a free resource that you offer in exchange for someone’s email address. It could be an e-book, a checklist, a template, a video, or any other resource that provides value to your target audience.
Make sure your opt-in is relevant to your audience and addresses a specific problem they are trying to solve.
Of course, social networks have a role in your business and can sometimes be a good source of traffic.
But traffic and followers don’t pay your rent,only sales will, and most sales will come from your email list.
So THE SECRET IS THAT email remains one of the best ways to sell.
WHY ?
Because when a prospect decides to subscribe to your email list, it’s considered a transaction.
Read this again. ^
The prospect gives you his attention and confidence, and you provide him with something of value in return.
Value
After the opt-in, you are building trust with your leads. You give them something for free.
It goes with the psychological marketing strategical effect that says human is more tend to accept a request after receiving something.
According to Cialdini’s first persuasion principle, people are naturally inclined to repay debts and extend favors—to treat others as they have treated us.
According to the principle of reciprocity, people are compelled to give others discounts or concessions if they themselves have been given favors by those same individuals.
Psychology emphasizes that humans simply detest feeling obligated to others in order to explain this.
That’s for WHY everyone does it.
In addition to your content, you can add a thank you page, sell a second time giving even more value to that page.
You present the desire for the problem solved.
EBOOK / WEBINAR VSL ( video sale letter ) / MASTERCLASS / COACHING CONSULTING…
Offer
Then from it you can introduce your offer, to sell your services, products, coaching, consulting…
Once you have built trust with your audience and established yourself as an authority in your niche, you can develop an offer that is designed to convert subscribers into paying customers.
Your offer should address a specific problem your audience is facing and provide a solution that is both compelling and valuable.
Remember, the key to building a successful opt-in, value, and offer is to focus on providing value to your target audience and building relationships with your subscribers.
By consistently delivering high-quality content and solutions, you can establish yourself as a trusted authority and attract loyal customers who are eager to do business with you.
To attract subscribers and customers, you need to promote your opt-in, value, and offer on your website, social media, and other online channels.
Use targeted advertising, influencer partnerships, and other marketing strategies to reach your target audience and drive traffic to your website.
Plateforms / Formats
It’s easy to change format but not platforms.
The key is to limit yourself. That can be the most difficult part for some people.
SOCIAL MEDIA PRODUCTION FORMATS & PLATFORMS
- Storytelling: This format involves telling a story that is relatable, emotional, or entertaining to engage the audience and communicate a message. Storytelling is often used to create a personal connection with the audience and build brand awareness.
- Analysis: This format involves breaking down a complex topic or issue into smaller parts to help the audience understand it better. Analysis is often used to provide insights, data, and context to support a particular argument or viewpoint.
- Case studies: This format involves examining real-life examples or scenarios to illustrate how a particular product, service, or strategy has been successful in solving a problem or achieving a goal. Case studies are often used to demonstrate credibility and provide social proof.
- Interviews: This format involves conducting interviews with industry experts, influencers, or thought leaders to provide insights, opinions, and expertise on a particular topic. Interviews are often used to provide a fresh perspective and offer valuable insights to the audience.
- Advice: This format involves providing practical tips, strategies, or recommendations to help the audience solve a problem or achieve a goal. Advice is often used to position the content creator as a trusted authority and provide value to the audience.
In conclusion, using a variety of formats can help to keep your content fresh, engaging, and informative, and appeal to a wider audience.
By selecting the most appropriate format based on your target audience and the message you want to convey, you can create compelling content that resonates with your readers and drives business results.
Analyse your competitors
Many of the top prospects are contacted through a series of touch points, moving them from inquiry to interest to action.
If you are aggressively chasing your market from several aspects while your rivals aren’t, you will have an advantage in terms of success and financial gain.
Industrial companies typically employ field sales teams.
- Retailers primarily rely on Yellow Pages and newspaper advertisements.
- Most of the business that stockbrokers do is over the phone.
- Lawyers, medical professionals, and dentists rely almost entirely on referrals. […] and so forth.
You can only make tiny, incremental improvements if you force your business to operate in the same way as all of your competitors.
At worst, you might lose ground swiftly.
Start your business with one industry and one market, once you get about 5,10,15 regular paid clients to live in a comfortable way, you can start to change industry and market.
Your Target Market
Some people say to target the top because they money is there, so people say to target the bottom because a lot of people there.
Why to choose when you can do both ?
I say target both.
TARGET MARKET 60% 20%17% 3%
- Define your target audience: The first step is to identify who your target audience is. Who are the people who would be most interested in your product or service? What are their demographics, interests, and behaviors? Once you have a clear picture of your target audience, you can create targeted marketing messages that will resonate with them.
- Conduct market research: Research your target audience to learn more about their needs, preferences, and pain points. This will help you tailor your product or service to their needs and create marketing messages that will appeal to them.
- Choose the right channels: Determine which online channels your target audience is most likely to use, such as social media, email marketing, or paid advertising. Focus your marketing efforts on those channels to maximize your reach.
- Develop a strong value proposition: Clearly articulate the unique value proposition of your product or service, and highlight how it addresses your target audience’s needs and pain points.
- Create engaging content: Develop high-quality content that resonates with your target audience. This could include blog posts, videos, social media posts, or other types of content that demonstrate the value of your product or service.
- Optimize for search: Use search engine optimization (SEO) techniques to make sure your website and content are optimized for search engines. This will help your target audience find your products or services more easily.
- Leverage social media: Use social media platforms to reach your target audience, build your brand, and drive traffic to your website.
- Use paid advertising: Consider using paid advertising channels like Google Ads, Facebook Ads, or Instagram Ads to reach your target audience and drive traffic to your website.
- Measure and adjust: Continuously monitor your marketing efforts and adjust your strategies based on performance metrics. This will help you optimize your marketing campaigns and maximize your return on investment. By following these steps, you can effectively target your market and sell your product or service online.
Cold / Warm / Hot Traffic
In the context of marketing and business, cold, warm, and hot traffic refer to different levels of familiarity and engagement that potential customers have with a business or its offerings.
Cold traffic refers to people who are not yet familiar with a business or its products or services. They may have never heard of the business before, or they may have just stumbled upon it by chance.
Cold traffic requires the most effort to convert into paying customers, as they are not yet aware of the business’s value proposition or why they should choose it over competitors.
Warm traffic refers to people who have some level of familiarity with a business or its offerings.
They may have visited the business’s website, followed its social media accounts, or signed up for its email list. Warm traffic is easier to convert than cold traffic, as they have already expressed some level of interest or engagement with the business.
Hot traffic refers to people who are highly engaged with a business and its offerings.
They may have already purchased something from the business, attended a webinar or event, or otherwise demonstrated a strong interest in what the business has to offer.
Hot traffic is the easiest to convert into repeat customers or advocates for the business.
Understanding the differences between cold, warm, and hot traffic is important for businesses to tailor their marketing strategies accordingly.
Cold traffic may require more education and awareness-building, while warm and hot traffic may respond better to personalized offers and incentives.