The practice of writing text for marketing or other types of advertising is known as copywriting.
The written material, often known as copy or sales copy, tries to raise brand recognition and ultimately persuade an individual or group to perform a specific action.
Influence and persuasion are two concepts that are often used interchangeably, but they actually have distinct differences.
While both are important in communication and interpersonal relationships, understanding the difference between the two can help individuals use them more effectively and ethically.
Direct marketing is like the petrol of your business.
Direct marketing is a style of advertising that involves communicating with your target market directly to offer information about your business, product, or service.
It is not the system that sell.
Meaning it’s not about the platform or format, it’s very easy to create a lot of things and offers.
But it’s much more difficult to sell it.
Don’t get lost with useless things, like colors, design, font…
Get to know yourself already, then get to know the others. Through practice, the karateka knows his favorite techniques as well as his own weaknesses; in combat, he must know his own strengths but also those of his opponent.
Finding or identifying your Ikigai means being consistent with its “BIG WHY“.
It is the Japanese equivalent of “joy of life” and “reason of being”.
Ikigai allows you to find your purpose.
Although the meanings are the same, cultural attitudes towards the concept are different.
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