The practice of writing text for marketing or other types of advertising is known as copywriting.

The written material, often known as copy or sales copy, tries to raise brand recognition and ultimately persuade an individual or group to perform a specific action.


Copywriting Formulas With Examples


The Simple and Direct Formula: “Get the Best Pizza in Town!”


The How-To Formula: “How to Lose Weight in 30 Days: A Step-by-Step Guide”


The Problem-Solution Formula: “Tired of Slow Internet? Switch to Our High-Speed Service Today!”


The Benefits-First Formula: “Feel More Confident and Energized with Our All-Natural Energy Drink”


The Before-After- Bridge Formula: “Are You Tired of Feeling Unmotivated and Unproductive? Our Online Course Can Help You Reach Your Goals and Achieve Success!”


The A/B Testing Formula: “Try Our New Shampoo for 30 Days and See the Difference for Yourself!”


The PAS (Problem-Agitate-Solve) Formula: “Are You Struggling with Chronic Back Pain? Don’t Let it Ruin Your Life. Our Revolutionary Treatment Can Help You Find Relief.”


The Attention-Grabbing Headline Formula: “Attention Pet Owners: Protect Your Furry Friend from Fleas and Ticks with Our Top-Rated Pet Products”


The Social Proof Formula: “Join the Thousands of Satisfied Customers Who Have Transformed Their Bodies with Our Fitness Program!”


The Feature-Advantage-Benefit (FAB) Formula: “Our All-New Vacuum Cleaner Features Powerful Suction (Feature) That Will Easily Clean Your Entire Home (Advantage), So You Can Spend More Time Relaxing and Less Time Cleaning (Benefit).”


The Problem-Agitate-Solve (PAS) Formula: “Are You Struggling to Find Time to Cook Healthy Meals? Our Meal Delivery Service Can Help You Save Time and Eat Healthier Without Sacrificing Flavor.”


The Attention-Interest-Desire-Action (AIDA) Formula: “Attention Homeowners: Our Solar Panels Can Help You Save Money (Interest) and Reduce Your Carbon Footprint (Desire). Schedule a Consultation Today to Start Enjoying These Benefits (Action).”


The Problem-Solution-Benefit (PSB) Formula: “Don’t Let a Dead Battery Ruin Your Day. Our Portable Charger Can Keep Your Devices Charged and Ready for Anything.”


The Storytelling Formula: “Meet Emily, a Busy Mom Who Found the Perfect Solution to Her Picky Eaters. Our Meal Kit Service Provides Fresh and Delicious Meals that Her Whole Family Loves.”


The Credibility Formula: “Our Team of Experts has Over 20 Years of Experience in Helping Clients Achieve Their Financial Goals. Let Us Help You Today!”


The Testimonial Formula: “I Was Skeptical at First, But After Using This Product, I Saw Immediate Results. I Highly Recommend it to Anyone Looking to Improve Their Skin.”


The Scarcity Formula: “Hurry, Limited Time Offer! Get 50% Off Your First Order When You Sign Up Today!”


The Call-to-Action (CTA) Formula: “Don’t Wait! Sign Up Now and Start Enjoying the Benefits of Our Product Today!”


The Value Proposition Formula: “Our Lawn Care Service Offers a Lush and Healthy Lawn Without the Hassle, So You Can Enjoy Your Weekends Again!”


The Rational Appeal Formula: “Our Product is Scientifically Proven to Boost Brain Function, Increase Focus, and Improve Memory.”


The Emotion-Based Formula: “Experience the Joy and Thrill of Adventure with Our All-Inclusive Travel Packages.”


The Unique Selling Proposition (USP) Formula: “Our Handmade Soap is Made with All-Natural Ingredients and Infused with Essential Oils, So You Can Pamper Your Skin and Feel Refreshed.”


The Future Pacing Formula: “Imagine Feeling Confident and Energized Every Day with Our Proven Fitness Program.”


The Fear-Based Formula: “Don’t Let Identity Theft Ruin Your Life. Protect Your Finances and Your Reputation with Our Secure Identity Protection Service.”


The Urgency Formula: “Last Chance to Save! Get 20% Off Your Order When You Buy Today!”


The Problem-Opportunity Formula: “Sick of Your Boring 9-5 Job? Start Your Own Business and Build Your Dream Career with Our Comprehensive Business Coaching Program.”


The Direct Address Formula: “Attention Homeowners! Improve Your Home’s Curb Appeal with Our High-Quality Landscaping Services.”


The Brand Story Formula: “Our Company Was Founded on the Principle of Making Life Easier for Our Customers. From Our First Product to Our Latest Innovation, We’ve Always Put Your Needs First.”


The Pain-Agitate-Solve (PAS) Formula: “Are You Tired of Wasting Time and Money on Ineffective Cleaning Products? Say Goodbye to Frustration and Hello to Sparkling Clean with Our All-Purpose Cleaner.”


The Features-Advantages-Proof (FAP) Formula: “Our New Fitness App Features Personalized Workouts (Feature) That Are Designed to Help You Reach Your Goals Faster (Advantage). See the Results for Yourself with Our Free Trial (Proof).”


The Benefit-Proof Formula: “Our All-Natural Supplement Can Boost Your Immune System (Benefit) and Protect Your Health. Backed by Clinical Studies (Proof), You Can Trust That Our Product Delivers Results.”


The Emotional-Logical Formula: “Experience the Joy of Connecting with Your Loved Ones (Emotional) with Our High-Quality Video Calling Service. Built with Advanced Technology (Logical), Our Service Delivers Crystal Clear Audio and Video for a Seamless Experience.”


The Problem-Comparison-Solution (PCS) Formula: “Tired of Overpriced Cable Packages? Our Streaming Service Offers More Channels and Better Quality for a Fraction of the Cost. Compare Our Prices to See the Difference.”


The Question-Answer Formula: “Are You Struggling to Stay Organized? Our Product Can Help You Keep Track of Your Tasks and Stay on Schedule. How? With Our User-Friendly App and Intuitive Design.”


The Reverse Testimonial Formula: “Don’t Take Our Word for It. Here’s What Happened to One Customer Who Didn’t Use Our Pest Control Service: ‘I Wish I Had Called Sooner. My House Was Infested with Ants and Roaches. Save Yourself the Headache and Call Them Today.'”


The Personalization Formula: “Get the Perfect Gift for Your Loved One with Our Customizable Jewelry Collection. Choose Your Own Stones, Metals, and Engraving to Create a Unique and Meaningful Gift.”


Self-Propelling Engine Story: Effortlessly mow your lawn as the self-propelling engine guides the mower forward, turning yard work into a leisurely task.

The Newsjacking Formula: “Looking for a New Way to Relax? Try Our Yoga Mats, As Seen on the Cover of Health Magazine!”


The Cliffhanger Formula: “Find Out How Our Skincare Product Can Transform Your Skin in Just 7 Days.”


The Before-After-Bridge (BAB) Formula: “Before: Tired of Wasting Money on Expensive Gym Memberships That You Never Use? After: Get Fit at Home with Our Easy-to-Use Fitness Equipment. Bridge: Say Goodbye to the Hassle and Hello to Results.”


The Picture-Phrase Formula: “A Picture is Worth a Thousand Words. Our Home Decor Collection Will Bring Your Space to Life.”


The Celebrity Endorsement Formula: “If Our Product is Good Enough for Oprah, It’s Good Enough for You!”


The Open-Loop Formula: “Discover the Secret to Achieving Your Goals. Hint: It Starts with Our Comprehensive Goal-Setting System.”


The Testimonial Formula: “Don’t Just Take Our Word for It. Here’s What Our Customers Have to Say About Our Product: ‘It’s Changed My Life. I Can’t Imagine Going Back.'”


The Social Proof Formula: “Join the Thousands of Satisfied Customers Who Have Benefited from Our Product.”


The AIDA Formula: Attention – “Are You Tired of Feeling Tired All the Time?” Interest – “Our Energy Supplement Can Help Boost Your Stamina and Get You Through the Day.” Desire – “Imagine Feeling Energized and Alert Every Day, Without the Jitters or Crashes.” Action – “Order Now and Feel the Difference for Yourself.”


The Guarantee Formula: “Try Our Product Risk-Free. If You’re Not Satisfied, We’ll Give You Your Money Back.”


The Questioning Formula: “Are You Happy with Your Current Health Routine? Could It Be Better? Find Out with Our Comprehensive Health Assessment.”


The Scarcity Formula: “Limited Time Offer: Get Our Exclusive Product Before It’s Gone!”


The Comparison Formula: “Our Product is 10x Better Than the Leading Competitor. Compare for Yourself and See the Difference.”


Why To Use Copywriting Formulas

Copywriting formulas are powerful tools that can help you write more effective and persuasive copy for your online marketing campaigns. Here are some reasons why you should consider using copywriting formulas online:

  • They help you organize your thoughts: Copywriting formulas provide a structured framework for your copy, helping you organize your ideas and present them in a logical and coherent way.

This makes your copy easier to read and understand, and more persuasive to your target audience.

  • They save time: Copywriting formulas are tried and tested templates that have proven to be effective in generating leads and sales.

By using a formula, you don’t have to spend as much time thinking about how to structure your copy or what to say. You can simply plug in your product or service details and let the formula do the heavy lifting.

  • They increase conversions: Copywriting formulas are designed to appeal to human emotions and persuade people to take action.

By using a formula, you can tap into the psychology of your target audience and create copy that resonates with them, increasing the likelihood that they will convert into customers.

  • They improve your writing skills: By studying and using copywriting formulas, you can learn more about the principles of effective copywriting, such as using power words, creating a sense of urgency, and addressing objections.

This can help you become a better writer overall and improve the effectiveness of all your marketing communications.

Using copywriting formulas online can help you write more persuasive, effective, and targeted copy that gets results.


The Common Point With Copywriting And Closing Sales

One common point between copywriting and closing sales calls is that both aim to persuade the prospect or customer to take a desired action.

In copywriting, the goal is to persuade the reader to take an action such as making a purchase, filling out a form, or subscribing to a service.

In a closing sales call, the goal is to persuade the prospect to make a purchase or commit to a service.

Both copywriting and closing sales calls require a strong understanding of the customer’s needs, wants, and pain points.

This understanding helps the copywriter or salesperson to craft messages and offers that are compelling and resonate with the customer.

Additionally, both copywriting and closing sales calls require effective communication skills, including the ability to listen actively, build rapport, and tailor messages to the customer’s specific situation.

Both also require the ability to handle objections and overcome barriers to the sale.

The goal of both copywriting and closing sales calls is to persuade the customer to take action, and both require a combination of strong communication skills, empathy, and an understanding of the customer’s needs and desires.

Free sales tools

Want to get more sales ? 

REQUEST YOUR Free 30-Minute Strategy Session NOW